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How Brands Acquire Cultural Meaning: Introduction
Author(s) -
Krishna Aradhna
Publication year - 2019
Publication title -
journal of consumer psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.433
H-Index - 110
eISSN - 1532-7663
pISSN - 1057-7408
DOI - 10.1002/jcpy.1120
Subject(s) - meaning (existential) , psychology , linguistics , aesthetics , philosophy , psychotherapist