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Creating Cultural Meaning in Products and Brands: A Psychological Perspective
Author(s) -
MacInnis Deborah J.,
Torelli Carlos J.,
Park C. Whan
Publication year - 2019
Publication title -
journal of consumer psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.433
H-Index - 110
eISSN - 1532-7663
pISSN - 1057-7408
DOI - 10.1002/jcpy.1118
Subject(s) - meaning (existential) , perspective (graphical) , psychology , epistemology , social psychology , sociology , philosophy , computer science , artificial intelligence
R. Batra (2019) and S. Fournier and C. Alvarez (2019) provide many substantive perspectives related to the questions about creating cultural meaning in products and brands. This commentary organizes their views and thoughts under five broadly categorized questions and identifies additional relevant perspectives and questions for future research.