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A Framework for the Consumer Psychology of Morality in the Marketplace
Author(s) -
Campbell Margaret C.,
Winterich Karen Page
Publication year - 2018
Publication title -
journal of consumer psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.433
H-Index - 110
eISSN - 1532-7663
pISSN - 1057-7408
DOI - 10.1002/jcpy.1038
Subject(s) - morality , psychology , consumer behaviour , social psychology , positive economics , epistemology , marketing , economics , business , philosophy
This article is part of the issue “Marketplace Morality”