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Marketing mental health to men: Theoretical and practical considerations
Author(s) -
Rochlen Aaron B.,
Hoyer Wayne D.
Publication year - 2005
Publication title -
journal of clinical psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.124
H-Index - 119
eISSN - 1097-4679
pISSN - 0021-9762
DOI - 10.1002/jclp.20102
Subject(s) - mental health , psychology , social marketing , marketing research , scale (ratio) , resistance (ecology) , applied psychology , marketing , psychiatry , ecology , physics , quantum mechanics , business , biology
The current paper addresses the importance of and relevant challenges pertaining to the marketing of mental health to men. Included are pertinent definitions, a review of related research, and a discussion of recent large‐scale gender‐specific mental health campaigns. In addition, central aspects of the social marketing framework considered to be particularly useful for addressing men's resistance to help seeking are reviewed. Suggestions for future research topics are also provided. © 2005 Wiley Periodicals, Inc. J Clin Psychol 61: 675–684, 2005.