Customer value: A new kind of cost management | Zendy

Mcnair C.J. | Zendy; Polutnik Lidija | Zendy; Silvi Riccardo | Zendy

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Customer value: A new kind of cost management

Author(s) -

Mcnair C.J.,

Polutnik Lidija,

Silvi Riccardo

Publication year - 2001

Publication title -

journal of corporate accounting and finance

Language(s) - English

Resource type - Journals

eISSN - 1097-0053

pISSN - 1044-8136

DOI - 10.1002/jcaf.3

Subject(s) - value (mathematics) , customer value , customer lifetime value , foundation (evidence) , perspective (graphical) , business , business value , marketing , operations management , customer retention , computer science , economics , microeconomics , artificial intelligence , history , profit (economics) , archaeology , machine learning , service quality , service (business)

Knowing what customers value, and why, is the foundation of a sound business. But we often don't hear the customer's voice during our hectic, busy day. When that happens, your business falters. Instead, say the authors, you've got to embrace a customer value perspective. And that means a new approach for cost management. © 2001 John Wiley & Sons, Inc.

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