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Modern Gross Profit Analysis
Author(s) -
Edwards James B.
Publication year - 2016
Publication title -
journal of corporate accounting and finance
Language(s) - English
Resource type - Journals
eISSN - 1097-0053
pISSN - 1044-8136
DOI - 10.1002/jcaf.22160
Subject(s) - gross margin , profit margin , margin (machine learning) , profit (economics) , business , product (mathematics) , marketing , gross profit , stocking , industrial organization , economics , microeconomics , finance , computer science , profitability index , mathematics , geometry , machine learning , fishery , biology
Merchandise retailers such as Walmart, Costco, and Target routinely track product margins to assist operating managers in making local stocking and pricing decisions. This article shows how to penetrate product margin behavior based on the price sensitivity of customers and shifts in product mix. © 2016 Wiley Periodicals, Inc.