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Managing IT Change—Sales, Marketing, and Distribution
Author(s) -
Worster Art,
Weirich Thomas R.,
Andera Frank
Publication year - 2016
Publication title -
journal of corporate accounting and finance
Language(s) - English
Resource type - Journals
eISSN - 1097-0053
pISSN - 1044-8136
DOI - 10.1002/jcaf.22159
Subject(s) - work (physics) , enterprise resource planning , process (computing) , promotion (chess) , process management , reuse , computer science , distribution (mathematics) , resource (disambiguation) , business , sales management , marketing , business process , sales and operations planning , sales promotion , work in process , mathematics , law , mathematical analysis , computer network , engineering , operating system , political science , mechanical engineering , politics , artificial intelligence , ecology , biology , perspective (graphical)
In the past, all of the budgeting and reporting required to manage information technology (IT) change for sales, marketing, and distribution was extremely tedious and often could not provide the needed level of accuracy to make the evaluation process work properly. It was considered too complex to accurately budget for and evaluate the success of each promotion. Today, with the cross‐functional breadth of enterprise resource planning applications, this is simply no longer the case. It is also the case that many promotions will be essentially identical across the company or across different geographies. This allows for the reuse of much of the work required to design the collection, evaluation, and reporting process. It does, however, require significant work for management accountants to work with each of the other functions within the business to work through detailed algorithms such that changes in production and/or sales volumes can be analyzed and all of the true costs associated with each of these promotions can be identified. These are all opportunities for more analytical approaches to management afforded by the conversion to integrated business system design and the implementation of enterprise resource planning applications. © 2016 Wiley Periodicals, Inc.