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Truly Maximize the ROI of Sales' and Marketing's Expenditures With Demand‐Driven Planning
Author(s) -
Dybvig Alan
Publication year - 2015
Publication title -
journal of corporate accounting and finance
Language(s) - English
Resource type - Journals
eISSN - 1097-0053
pISSN - 1044-8136
DOI - 10.1002/jcaf.22099
Subject(s) - premise , marketing , profit (economics) , sales and operations planning , financial statement , return on investment , economics , net income , plan (archaeology) , business , finance , management , computer science , microeconomics , audit , perspective (graphical) , philosophy , linguistics , archaeology , artificial intelligence , history
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