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Why Analytics Will Be the Next Competitive Edge
Author(s) -
Maisel Lawrence,
Cokins Gary
Publication year - 2014
Publication title -
journal of corporate accounting and finance
Language(s) - English
Resource type - Journals
eISSN - 1097-0053
pISSN - 1044-8136
DOI - 10.1002/jcaf.21974
Subject(s) - analytics , business intelligence , data analysis , data science , computer science , business analytics , software analytics , contrast (vision) , table (database) , value (mathematics) , enhanced data rates for gsm evolution , data mining , business , business model , artificial intelligence , electronic business , marketing , machine learning , software construction , software , software system , programming language
Analytics simplify data to amplify its value. The power of analytics is to reduce huge volumes of data into revealing and actionable insight. More traditional business intelligence (BI), by contrast, mainly summarized historical data, typically in table reports and graphs. BI consumes stored information, whereas analytics produces new information.