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Big Data: Gaining a Competitive Edge
Author(s) -
Worster Art,
Weirich Thomas R.,
Andera Frank
Publication year - 2014
Publication title -
journal of corporate accounting and finance
Language(s) - English
Resource type - Journals
eISSN - 1097-0053
pISSN - 1044-8136
DOI - 10.1002/jcaf.21970
Subject(s) - big data , competitive advantage , big business , data science , business , enhanced data rates for gsm evolution , computer science , marketing , economics , telecommunications , data mining , market economy
Big Data is now everywhere, and it can be used by businesses to improve. But the authors of this article say that the potential Big Data represents in day‐to‐day business operations is mostly misunderstood. They take a close look at the topic, including how Big Data can be used to help companies make better decisions. And they explain why gaining a competitive edge requires a change in the way we think about the business world around us.