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Raising Capital: 10 Pitching Mistakes Most Start‐ups Make
Author(s) -
Drake David
Publication year - 2014
Publication title -
journal of corporate accounting and finance
Language(s) - English
Resource type - Journals
eISSN - 1097-0053
pISSN - 1044-8136
DOI - 10.1002/jcaf.21951
Subject(s) - raising (metalworking) , business , capital (architecture) , economics , engineering , history , mechanical engineering , archaeology
A brilliant start‐up business won't even lift off the ground if it can't convince investors that its product or service is worthwhile. But some entrepreneurs are reluctant to pitch their ideas, or pitch the wrong way. How can they avoid some common start‐up mistakes?