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Market Competition and the Use of Performance Measures in Chinese Firms
Author(s) -
Zhang Chuan,
Pan Fei,
Lin Thomas W.
Publication year - 2013
Publication title -
journal of corporate accounting and finance
Language(s) - English
Resource type - Journals
eISSN - 1097-0053
pISSN - 1044-8136
DOI - 10.1002/jcaf.21846
Subject(s) - competition (biology) , business , industrial organization , competitive advantage , key (lock) , market competition , chinese market , economics , marketing , market economy , china , ecology , political science , law , biology
This article shows that use of new performance measures by Chinese firms is a key to maintaining competitive advantage. As competition intensifies, merely cutting price and reducing cost is not neces‐sarily a good strategy: Chinese firms need to use an appropriate mix of relevant financial and nonfinancial measures. © 2013 Wiley Periodicals, Inc.