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When creativity meets control: A fashion industry case study
Author(s) -
Busco Cristiano,
Frigo Mark L.,
Giovani Elena,
Maraghini Maria Pia
Publication year - 2012
Publication title -
journal of corporate accounting and finance
Language(s) - English
Resource type - Journals
eISSN - 1097-0053
pISSN - 1044-8136
DOI - 10.1002/jcaf.21799
Subject(s) - creativity , control (management) , management control system , business , fashion industry , balance (ability) , marketing , industrial organization , knowledge management , management , computer science , economics , psychology , political science , law , clothing , social psychology , neuroscience
Is innovation hindered by management efforts to channel and control creativity? Many would argue that management control systems that are inappropriately designed and used can inhibit innovation. This being true, companies need to find ways to manage the delicate balance between creativity and control. The fashion industry provides an interesting setting for exploring creativity, innovation, and control, as this case study of a medium‐sized Italian fashion company shows. © 2012 Wiley Periodicals, Inc.