Premium
Integrating sustainability into corporate DNA
Author(s) -
Bell Jan,
Soybel Virginia E.,
Turner Robert M.
Publication year - 2012
Publication title -
journal of corporate accounting and finance
Language(s) - English
Resource type - Journals
eISSN - 1097-0053
pISSN - 1044-8136
DOI - 10.1002/jcaf.21755
Subject(s) - sustainability , business , yield (engineering) , set (abstract data type) , value (mathematics) , corporate sustainability , focus (optics) , sustainability organizations , environmental resource management , process management , computer science , economics , optics , metallurgy , biology , programming language , ecology , materials science , physics , machine learning
The term sustainability covers a broad set of issues. As a result, each organization has to identify specific issues that it can effectively address and that are relevant to its industries, markets, geographic locations, and stakeholders. But if an organization fails to focus on a reasonable number of organization‐wide commitments, resources will be scattered and fail to yield significant value to the company. This article provides advice on how to deploy sustainability using change management techniques and examples from industry. © 2012 Wiley Periodicals, Inc.