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The balanced scorecard and twenty‐first‐century thoughts on motivation
Author(s) -
Albright Thomas L.,
Burgess Christopher M.,
Davis Stan
Publication year - 2011
Publication title -
journal of corporate accounting and finance
Language(s) - English
Resource type - Journals
eISSN - 1097-0053
pISSN - 1044-8136
DOI - 10.1002/jcaf.21724
Subject(s) - balanced scorecard , punishment (psychology) , process management , strategy map , business , marketing , computer science , management science , public relations , psychology , economics , political science , social psychology
How can you motivate people to accomplish an organization's goals? Is a carrot‐and‐stick approach the only—or even the best—way? This article suggests an approach that is potentially more effective by focusing less on the traditional approach of rewards versus punishment, relying instead largely on intrinsic motivations to help bring about desired outcomes. These efforts are consistent with the balanced scorecard concepts of goal setting and rewards that have been widely adopted as performance measurement and strategic communication systems since the early 1990s. © 2011 Wiley Periodicals, Inc.