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Understanding and measuring the value of social media
Author(s) -
Nair Mohan
Publication year - 2011
Publication title -
journal of corporate accounting and finance
Language(s) - English
Resource type - Journals
eISSN - 1097-0053
pISSN - 1044-8136
DOI - 10.1002/jcaf.20674
Subject(s) - social media , face (sociological concept) , value (mathematics) , public relations , sociology , face value , business , computer science , political science , world wide web , social science , finance , machine learning
Social media such as Facebook, Twitter, and YouTube are relatively new to many established parts of the business world, which means that many organizations are experimenting, at least to some degree, when they make their initial forays into social media. This article discusses the considerations organizations face with social media, including the cost issues and what, how, and where to measure engagement with social media. © 2011 Wiley Periodicals, Inc.