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Gen Y's addiction to web 2.0: Problem or strategy?
Author(s) -
Mooney J. Lowell,
Wright Jr. Harry R.,
Higgins Leslee N.
Publication year - 2010
Publication title -
journal of corporate accounting and finance
Language(s) - English
Resource type - Journals
eISSN - 1097-0053
pISSN - 1044-8136
DOI - 10.1002/jcaf.20645
Subject(s) - looming , economic shortage , addiction , business , social media , term (time) , internet privacy , marketing , public relations , computer science , political science , world wide web , psychology , physics , quantum mechanics , linguistics , philosophy , neuroscience , government (linguistics) , cognitive psychology
Abstract Looming on the horizon is a long‐term threat that could endanger your company's very existence. That threat is a coming shortage of workers. But there's more bad news: the employees now entering the workplace, dubbed Generation Y, will be very difficult and expensive to retain. What must your company do to attract and keep this newest generation of workers? And is their addiction to Web social networking a problem or a strategy? © 2010 Wiley Periodicals, Inc.