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Peering into cost layers for pricing products
Author(s) -
Deo Prakash,
Penkar Sam
Publication year - 2010
Publication title -
journal of corporate accounting and finance
Language(s) - English
Resource type - Journals
eISSN - 1097-0053
pISSN - 1044-8136
DOI - 10.1002/jcaf.20573
Subject(s) - peering , profitability index , business , industrial organization , recession , pricing strategies , marketing , economics , the internet , finance , computer science , world wide web , keynesian economics
Firms tend to develop layered cost structures, reveal the authors. And executives who understand this cost structure have opportunities to make competitive pricing innovations – badly needed during this economic downturn. The authors explain what you need to know to ensure your firm's long‐term profitability. © 2010 Wiley Periodicals, Inc.
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