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The CFO's new mission—supporting marketing and sales
Author(s) -
Cokins Gary
Publication year - 2009
Publication title -
journal of corporate accounting and finance
Language(s) - English
Resource type - Journals
eISSN - 1097-0053
pISSN - 1044-8136
DOI - 10.1002/jcaf.20482
Subject(s) - business , profitability index , marketing , sales management , finance
Business is no longer just about increasing sales. It's about increasing profitability from sales. By identifying the difference in the cost to serve different types of customers, companies can get a complete picture of where their businesses are making—or losing—money. © 2009 Wiley Periodicals, Inc.