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Communicating Key Business Strategies to Investors
Author(s) -
Cole Cathy J.
Publication year - 2001
Publication title -
journal of corporate accounting and finance
Language(s) - English
Resource type - Journals
eISSN - 1097-0053
pISSN - 1044-8136
DOI - 10.1002/jcaf.1204
Subject(s) - key (lock) , checklist , business , accounting , marketing , psychology , computer science , computer security , cognitive psychology
Investors who understand where top management is taking the company—and how you're doingit—are more likely to have confidence in your firm. They'll be more willing to stick with you whentimes are bad. But how does your firm explain its objectives and strategies to investors? The authordiscusses one method that you may have over‐looked, and includes a useful checklist. © 2001John Wiley & Sons, Inc.