Premium
Innovation: Your stealth weapon against global competition
Author(s) -
Shapiro Stephen
Publication year - 2002
Publication title -
journal of corporate accounting and finance
Language(s) - English
Resource type - Journals
eISSN - 1097-0053
pISSN - 1044-8136
DOI - 10.1002/jcaf.10096
Subject(s) - competition (biology) , business , work (physics) , industrial organization , marketing , economics , engineering , mechanical engineering , ecology , biology
CEOs are on edge from a series of shocks: the dotcom meltdown; post‐9/11 market drop;Enron; and a declining global economy. To make matters worse, there's increasing resistance as U.S.companies try to expand globally. What's the answer? You must create a business that can adapt quicklyand flexibly to change, says the author. And the way to do it is to inject innovation into decision making throughout your company. Here are some strategies that work. © 2002 WileyPeriodicals, Inc.