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The pharmacy residency program guide to Twitter
Author(s) -
Webb Andrew J.,
Margetak Danielle,
Schramm Garrett E.,
Mordino Jason
Publication year - 2021
Publication title -
journal of the american college of clinical pharmacy
Language(s) - English
Resource type - Journals
ISSN - 2574-9870
DOI - 10.1002/jac5.1372
Subject(s) - social media , operationalization , casual , pharmacy , public relations , medical education , health care , psychology , computer science , medicine , world wide web , political science , nursing , philosophy , epistemology , law
Background Twitter has emerged as a powerful networking and educational tool within the health care community. The instantaneous and casual nature of Twitter allows for easy access to a near limitless pool of medical professionals and the opportunity to share intra‐ and interprofessional knowledge. Beyond individual development, Twitter has the potential to positively impact pharmacy residency programs in a multitude of ways. Objective This article serves as a practical guide for pharmacy residency programs to implement and maintain a successful Twitter account. Recommendations At the program level, a Twitter account creates an official voice and brand while simultaneously providing detail and perspective beyond what a residency website may offer. Additionally, it allows for dynamic ground‐level engagement with prospective residency candidates, current residents, and preceptors which is mutually beneficial to the program audience. In the age of virtual recruitment, successfully utilizing digital tools to meet candidates where they are is essential for attracting the right candidate for the program. Implementation of a successful social media strategy has potential barriers that include garnering buy‐in from departmental leadership, operationalizing a social media team, and maintaining engagement momentum. Conclusion Pharmacy residency programs should consider starting an official Twitter account.