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The effect of embedded bonus rounds on slot machine preference
Author(s) -
Belisle Jordan,
Owens Kelti,
Dixon Mark R.,
Malkin Albert,
Jordan Sam D.
Publication year - 2016
Publication title -
journal of applied behavior analysis
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.1
H-Index - 76
eISSN - 1938-3703
pISSN - 0021-8855
DOI - 10.1002/jaba.365
Subject(s) - preference , psychology , physical medicine and rehabilitation , applied psychology , medicine , microeconomics , economics
Twenty‐three university students completed a simulated slot machine task involving the concurrent presentation of two slot machines that were varied both in win density and the inclusion of a bonus round feature to evaluate the effect of embedded bonus rounds on participant response allocation. The results suggest that participants allocated a greater percentage of responses to machines with embedded bonus rounds across both dense (Bonus: M = 68.4, SD = 19.2; No Bonus: M = 51.2; 9.6) and lean (Bonus: M = 48.8, SD = 9.6; No Bonus: M = 31.6, SD = 19.2) reinforcement schedules, in which the overall reinforcement rate across all machines was held constant.

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