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Enter the Feature‐Driven Market
Author(s) -
Sechrist Steve
Publication year - 2016
Publication title -
information display
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.182
H-Index - 20
eISSN - 2637-496X
pISSN - 0362-0972
DOI - 10.1002/j.2637-496x.2016.tb00933.x
Subject(s) - feature (linguistics) , business , commerce , industrial organization , advertising , marketing , philosophy , linguistics
Faced with a consumer market that is reasonably content with current‐sized panels and accustomed to ever‐lowering prices, TV manufacturers are looking toward specialized features to drive sales – and profits – upward.