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Fewer U.S. Consumers Interested in Buying New TVs
Author(s) -
Thayer Veronica
Publication year - 2014
Publication title -
information display
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.182
H-Index - 20
eISSN - 2637-496X
pISSN - 0362-0972
DOI - 10.1002/j.2637-496x.2014.tb00681.x
Subject(s) - business , advertising , marketing , resizing , commerce , market share , international trade , european union
The worldwide television market has been declining since the end of 2011, with global TV shipments down a projected 9% this year on top of a 6% decrease in 2012. With shipments – and profits – shrinking, manufacturers are betting on new technologies such as smart televisions and ultra‐high‐definition sets to change the grim market outlook.