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Holiday 2012 TV Trends and Bargains
Author(s) -
Donelan Jenny
Publication year - 2012
Publication title -
information display
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.182
H-Index - 20
eISSN - 2637-496X
pISSN - 0362-0972
DOI - 10.1002/j.2637-496x.2012.tb00567.x
Subject(s) - advertising , period (music) , business , art , aesthetics
Last year, the holiday shopping period between Thanksgiving and Christmas offered deep discounts on televisions. This year, as manufacturers struggle to compete with each other for market share, shoppers will find even deeper discounts on better sets in a retail landscape that has altered subtly from the year before.