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The European TV Market
Author(s) -
Raikes Bob
Publication year - 2012
Publication title -
information display
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.182
H-Index - 20
eISSN - 2637-496X
pISSN - 0362-0972
DOI - 10.1002/j.2637-496x.2012.tb00564.x
Subject(s) - upgrade , advertising , set (abstract data type) , business , commerce , european market , retail market , marketing , telecommunications , international trade , computer science , programming language , operating system
Western Europe is a mature market for televisions and a challenging one for set makers who hope to entice consumers to upgrade for the sake of new features.