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Digital Signage: Is the Business Model Finally Catching Up with the Technology?
Author(s) -
Connery Chris
Publication year - 2010
Publication title -
information display
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.182
H-Index - 20
eISSN - 2637-496X
pISSN - 0362-0972
DOI - 10.1002/j.2637-496x.2010.tb00248.x
Subject(s) - digital signage , signage , business model , computer science , advertising , business , production (economics) , marketing , telecommunications , multimedia , economics , macroeconomics
TFT‐LCD makers are looking to the digital‐signage market to move production to the next and larger stage. The large‐format commercial flat‐panel‐display market is forecast to grow, but the usage models for advertising and information dissemination via digital signage are still being worked out.