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7.2.1 The Evaluation of the Alliance Systems Designed by “Enterprise Currencies” in Japan
Author(s) -
YASUOKA Hiromichi,
OHKAMI Yoshiaki
Publication year - 2009
Publication title -
incose international symposium
Language(s) - English
Resource type - Journals
ISSN - 2334-5837
DOI - 10.1002/j.2334-5837.2009.tb01004.x
Subject(s) - point (geometry) , business , alliance , product (mathematics) , issuer , product type , marketing , value (mathematics) , commerce , telecommunications , industrial organization , finance , computer science , geometry , mathematics , machine learning , political science , law , programming language
Mileage points and electronic money are called “Enterprise currencies”. The total market of mileage points issued in Japan in 2006 was 665 billion yen As represented by the mileage programs offered by the airlines and the point programs of home electronics retailers, etc., they have been launched to provide a means of directly returning a company's advertising and sales costs to customers. In Japan, they have thrived with alliances centered on the airline, and many alliances have composed of the open point issuers. We have successfully evaluated some open types of representative “Enterprise currencies” compared to a closed type by systems engineering (SE) approach like Pugh's Method. And we proposed to design new types of future alliances based on product value chains, services and areas according to the customer behavioral processes or product life cycles. These future ones will have better performance in the evaluation of SE than closed type.