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2.1.1 Systems Engineering Realization of a Market Model
Author(s) -
Genz Bodo
Publication year - 2002
Publication title -
incose international symposium
Language(s) - English
Resource type - Journals
ISSN - 2334-5837
DOI - 10.1002/j.2334-5837.2002.tb02439.x
Subject(s) - competitor analysis , computer science , new product development , context (archaeology) , process (computing) , product (mathematics) , realization (probability) , industrial engineering , risk analysis (engineering) , marketing , business , engineering , paleontology , statistics , geometry , mathematics , biology , operating system
This paper describes the development process of a market model and the model itself. This market model enables the user to simulate the market success of future products on future markets with regard to many influences like competitors and information about the consumer. It is implemented as a software tool. The challenge of this project was to find a structure of the market, which is quantifiable and connectable in a proper way. To achieve this, a special method of developing the model was used. This method is described within the first chapter of this paper. The results of this method are quantified and connectable models. The way how these models were designed and the way they work together with their meaning in the context of the market is shown by some examples, which are related to common problems in business. To demonstrate the strength of the model, some results of the produced software tool are presented in the “Output” chapter. This market model is able to improve the process of product development and the whole means which are connected to the product. But the efficient use of the model requires an integration in the product development and marketing process.