Open Access10: Marketing Plans for Faculty Development: Student and Faculty Development Center Collaboration for Mutual Benefit
Author(s) -
Bhavsar Victoria Mundy,
Skinner Steven J.
Publication year - 2008
Publication title -
to improve the academy
Language(s) - English
Resource type - Journals
ISSN - 2334-4822
DOI - 10.1002/j.2334-4822.2008.tb00506.x
Subject(s) - center (category theory) , work (physics) , faculty development , medical education , pedagogy , public relations , psychology , professional development , political science , engineering , medicine , chemistry , crystallography , mechanical engineering
Our faculty development center engaged senior‐level business students as consultants to help us inform instructors about our resources. The students argued that organizational and marketing tasks are critical to our pedagogical work as they create opportunities for the pedagogical work to occur. This chapter describes the collaboration, the students' recommendations, and the center's response. Engaging students, our ultimate clients, in setting priorities for our center was a powerful learning experience for both us and them. Other centers may wish to use our experiences as impetus to collaborate with students on their campuses.