Open AccessRACIAL DIFFERENCES IN NEWSPAPER READERSHIP
Author(s) -
Sharon Amiel T.
Publication year - 1972
Publication title -
ets research bulletin series
Language(s) - English
Resource type - Journals
eISSN - 2333-8504
pISSN - 0424-6144
DOI - 10.1002/j.2333-8504.1972.tb00629.x
Subject(s) - newspaper , audience measurement , reading (process) , psychology , racial differences , significant difference , advertising , history , media studies , sociology , political science , ethnic group , medicine , business , law
A national survey of the reading behavior of Blacks and Whites indicates that there is a larger racial difference in newspaper reading than in any other form of reading. This difference exists between all Blacks and Whites as well as between Blacks and Whites who are poor. Proportionately less Blacks read newspapers and those Blacks who do read newspapers tend to omit reading certain sections such as editorials, women's and society pages, and regular ads. It is speculated that newspapers do not respond to Blacks' needs and concerns to the extent that is done by other printed media such as books or magazines.