Premium
Creative Organizational Vision Building Through Collaborative, Visual‐Metaphorical Thought
Author(s) -
AMBROSE DON
Publication year - 1998
Publication title -
the journal of creative behavior
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.896
H-Index - 55
eISSN - 2162-6057
pISSN - 0022-0175
DOI - 10.1002/j.2162-6057.1998.tb00819.x
Subject(s) - visual thinking , psychology , aesthetics , sociology , cognitive science , epistemology , art , mathematics education , philosophy
An organization needs a strong, compelling vision of its future in today's complex, unpredictable socioeconomic environment. A college faculty recently used collaborative metaphorical discussions, mind mapping, and imaginative visual thinking to produce an unusual, idealistic vision of the college's future. This vision took the form of a fanciful metaphorical drawing, which was surrounded by an elaborate mind map and accompanied by a story that connects the symbolism in the drawing with the processes and products of the college. This unique initiative clarified connections between the everyday work of college personnel and their vision of an attainable, optimistic future.