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Getting Through to Them: Reaching Students Who Need Career Counseling
Author(s) -
Lepre Carolyn Ringer
Publication year - 2007
Publication title -
the career development quarterly
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.846
H-Index - 53
eISSN - 2161-0045
pISSN - 0889-4019
DOI - 10.1002/j.2161-0045.2007.tb00021.x
Subject(s) - attendance , newspaper , salient , psychology , theory of planned behavior , reinforcement , test (biology) , applied psychology , medical education , social psychology , counseling psychology , medicine , control (management) , computer science , advertising , political science , paleontology , artificial intelligence , business , biology , law
The purpose of this study was to examine the effects of a persuasive message, designed using the theory of planned behavior (TOPB; I. Ajzen, 1985) and written in the form of a student newspaper column, on undecided students' intent to seek career counseling from an informed source, such as a career counseling workshop. An experiment was conducted to test TOPB's applicability, and it was found that a message using positive reinforcement of salient beliefs and creating positive links between outcomes and workshop attendance caused a change in behavioral intention toward a greater reported likelihood of workshop attendance.