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MARKETING/LOGISTICS RELATIONSHIPS: INFLUENCE ON CAPABILITIES AND PERFORMANCE
Author(s) -
Daugherty Patricia J.,
Chen Haozhe,
Mattioda Daniel D.,
Grawe Scott J.
Publication year - 2009
Publication title -
journal of business logistics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.611
H-Index - 79
eISSN - 2158-1592
pISSN - 0735-3766
DOI - 10.1002/j.2158-1592.2009.tb00096.x
Subject(s) - business , marketing , process management , empirical research , integrated logistics support , industrial organization , knowledge management , computer science , philosophy , epistemology
Effective marketing/logistics relationships can help to create, develop, and maintain critical capabilities to support long‐term firm success. Recent research focuses on two distinct capabilities—information capabilities and firm‐wide integration. Empirical results are provided confirming the proposed relationship between marketing logistics relationship effectiveness and the two capabilities. Further, the capabilities are shown to positively impact logistics performance.