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A NOTE ON MAIL SURVEYS AND RESPONSE RATES IN LOGISTICS RESEARCH
Author(s) -
Larson Paul D.
Publication year - 2005
Publication title -
journal of business logistics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.611
H-Index - 79
eISSN - 2158-1592
pISSN - 0735-3766
DOI - 10.1002/j.2158-1592.2005.tb00212.x
Subject(s) - business , marketing , distribution management system , logistic regression , operations management , statistics , economics , engineering , mathematics , electrical engineering
Logistics researchers frequently use mail surveys to collect data. This paper documents the decline in response rates to surveys reported in JBL , and presents a content analysis of mail survey results reported in two leading logistics journals, the Journal of Business Logistics and the International Journal of Physical Distribution and Logistic Management. One interesting finding is the more questionnaires mailed out in a given study, the lower the response rate.