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B‐TO‐B E‐COMMERCE: A CONTENT ANALYTICAL ASSESSMENT OF MOTOR CARRIER WEBSITES
Author(s) -
Ellinger Alexander E.,
Lynch Daniel F.,
Andzulis James K.,
Smith Ronn J.
Publication year - 2003
Publication title -
journal of business logistics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.611
H-Index - 79
eISSN - 2158-1592
pISSN - 0735-3766
DOI - 10.1002/j.2158-1592.2003.tb00037.x
Subject(s) - business , the internet , motor carrier , content analysis , key (lock) , process (computing) , e commerce , component (thermodynamics) , supply chain , marketing , industrial organization , computer science , world wide web , engineering , social science , physics , computer security , sociology , truck , thermodynamics , aerospace engineering , operating system
An Internet presence is a critical early component in the process of building towards a fully operational and unified e‐commerce strategy. E‐commerce has significantly impacted logistics/supply chain strategies and the development and implementation of a website have become key issues for many firms within the transportation industry. This study provides an overview of website content within the motor carrier industry. Content analysis was used to assess the site design, informational content, and the interactive content of 152 motor carrier websites, and to compare the features offered on the Top 100 motor carrier firm websites with those offered on the sites of smaller carrier firms.