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CHANGING DRIVING BEHAVIOUR — A CULTURAL APPROACH
Author(s) -
Redshaw Sarah
Publication year - 2001
Publication title -
australian journal of social issues
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.417
H-Index - 30
eISSN - 1839-4655
pISSN - 0157-6321
DOI - 10.1002/j.1839-4655.2001.tb01105.x
Subject(s) - embodied cognition , project commissioning , publishing , focus (optics) , sociology , cognition , psychology , public relations , social psychology , computer science , political science , law , artificial intelligence , physics , optics , neuroscience
The problems being experienced on the roads, of continued fatalities, serious injury and infringements, are currently being evaluated through a cognitive approach which focuses on the individual. The paper outlines the main features of this approach and argues for an alternative approach which investigates driving as a culture and which offers a method of dealing with the appropriateness of the attitudes, beliefs and expectations embodied within that culture. A cultural approach involves looking at how driving as a culture is constructed and maintained, It thus represents a focus which is much more socially oriented and aimed at influencing the culture of driving rather than merely punishing the individual driver.