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Gender Advertising: The Self‐ Fulfilling Prophecy?
Author(s) -
Blakeney Michael,
Barnes Shenagh,
McKeough Jill
Publication year - 1983
Publication title -
australian journal of social issues
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.417
H-Index - 30
eISSN - 1839-4655
pISSN - 0157-6321
DOI - 10.1002/j.1839-4655.1983.tb00760.x
Subject(s) - project commissioning , advertising , context (archaeology) , legislation , publishing , political science , sociology , public relations , business , law , history , archaeology
The socialising role of advertising is discussed in the context of gender bias, and reference is made to studies analysing advertisements from various media. Policy considerations in regard to the regulation of gender advertising are discussed, with a review of the relevant Australian legislation. Alternative possibilities for reform in the area of sexist advertising are canvassed.