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Mobile Banking Adoption in Nigeria
Author(s) -
Bankole Felix O.,
Bankole Omolola O.,
Brown Irwin
Publication year - 2011
Publication title -
the electronic journal of information systems in developing countries
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.41
H-Index - 18
ISSN - 1681-4835
DOI - 10.1002/j.1681-4835.2011.tb00330.x
Subject(s) - mobile banking , globe , business , diversity (politics) , marketing , population , information and communications technology , cultural diversity , developing country , cultural values , qualitative research , geography , economic growth , psychology , political science , sociology , medicine , social science , environmental health , economics , law , neuroscience
Several studies have affirmed that the adoption of Information and Communication Technology (ICT) is culturally inclined. Mobile banking is an ICT application considered to be of vital use among people in various countries who are likely to have dissimilar cultural backgrounds. Research into the use and adoption of mobile banking has shown varied findings in different countries across the globe. This can be attributed to the diversity of the cultural landscape in different countries. The development of mobile banking in a country is likely to be determined by some characteristic factors which are unique to that country. This study conducted a cross‐sectional survey through a judgmental sampling procedure. The respondents were mobile banking customers that consisted of students, and workers from diverse fields of employment. A total of 231 questionnaires as well as interviews were collected from the sampled population of mobile banking customers. The data were analysed through statistics and qualitative techniques. This article explores the factors that influence adoption of mobile banking in Nigeria. The results show that culture is the most important factor influencing the adoption behaviour of users of mobile banking in Nigeria.