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The Adoption and Use of Personal Internet Banking Services in Thailand
Author(s) -
Prompattanapakdee Surapong
Publication year - 2009
Publication title -
the electronic journal of information systems in developing countries
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.41
H-Index - 18
ISSN - 1681-4835
DOI - 10.1002/j.1681-4835.2009.tb00261.x
Subject(s) - structural equation modeling , the internet , affect (linguistics) , business , internet privacy , marketing , psychology , computer science , world wide web , communication , machine learning
Based on existing theory and previous studies a theoretical model of the important variables that affect the adoption and use of personal Internet Banking services is developed. Using data collected by questionnaire from 618 respondents the theoretical model is analyzed and simplified using structural equation modeling techniques. The findings represented in the final model are: interpreted; compared to the findings from previous studies; and used to draw conclusions which are of practical use for those involved in the development and use of personal Internet Banking.