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Corporate Struggle with ICT in Thailand: A Case Study
Author(s) -
Sanzogni Louis,
Whungsuriya Jan,
Gray Heather
Publication year - 2008
Publication title -
the electronic journal of information systems in developing countries
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.41
H-Index - 18
ISSN - 1681-4835
DOI - 10.1002/j.1681-4835.2008.tb00234.x
Subject(s) - corporation , information and communications technology , pace , dominance (genetics) , variety (cybernetics) , business , workforce , knowledge management , constraint (computer aided design) , enabling , marketing , computer science , economic growth , economics , engineering , finance , mechanical engineering , psychology , biochemistry , chemistry , geodesy , artificial intelligence , world wide web , psychotherapist , gene , geography
The paper discusses, through a case study, network implementation problems faced by Bangkok Investment Corporation 1 (BIC), a foreign corporation in Thailand, following a proposal to adopt a centralized Customer Relationship Management (CRM) database system to support all offices and their mobile workforce. The case study is presented from an internal perspective and illustrates how a variety of elements within Thailand may contribute to inadequate telecommunications infrastructure and underdeveloped skill‐sets. We note that educational reforms, having slowed down in pace, restrict the availability of people with the required knowledge and skill‐sets, affecting the time and cost of implementation considerably. Highlighted in particular, is the dominance of teacher‐lead education, the lack of critical thinking skills development within the formal education system, and how such systems impose a constraint on the problem‐solving skills that are required of people working in the ICT sector. We conclude that it may be difficult to sustain a centralized CRM database accessible over a Wide Area Network in Thailand at this time without ongoing issues.