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Lobbying for Elementary Counselors: A Video Marketing Strategy
Author(s) -
NIFFENEGGER PHILLIP B.,
HOLCOMB THOMAS F.
Publication year - 1992
Publication title -
journal of counseling and development
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.805
H-Index - 78
eISSN - 1556-6676
pISSN - 0748-9633
DOI - 10.1002/j.1556-6676.1992.tb01678.x
Subject(s) - state (computer science) , marketing , public relations , psychology , computer science , multimedia , business , political science , algorithm
This article describes how state legislators were the target of a video marketing campaign aimed at increasing the funding for elementary counselors. How the video was developed, distributed, and used are discussed.