Premium
Developing a Self‐Help Brochure Series: Costs and Benefits
Author(s) -
ALLEN DEBORAH R.,
SIPICH JAMES F.
Publication year - 1987
Publication title -
journal of counseling and development
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.805
H-Index - 78
eISSN - 1556-6676
pISSN - 0748-9633
DOI - 10.1002/j.1556-6676.1987.tb01278.x
Subject(s) - center (category theory) , service (business) , brochure , process (computing) , marketing , psychology , business , computer science , chemistry , crystallography , operating system , art , literature , poetry , digital library
The authors describe the process by which one counseling center developed a series of self‐help brochures. In addition to the intended service benefits to students, the brochures present a positive image of the counseling center to numerous campus constituencies. Costs, benefits, and strategies for marketing the brochures are also discussed.