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Framing Water's Value and the Public's Perception
Author(s) -
Lafrance David
Publication year - 2014
Publication title -
journal ‐ american water works association
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.466
H-Index - 74
eISSN - 1551-8833
pISSN - 0003-150X
DOI - 10.1002/j.1551-8833.2014.tb10944.x
Subject(s) - framing (construction) , value (mathematics) , perception , public relations , stakeholder , business , public value , marketing , sociology , psychology , computer science , political science , engineering , civil engineering , neuroscience , machine learning
Finally! Guidance, a framework, on how to communicate the value of water in a way that its true value can be appreciated and the general public can understand. Melanie Goetz is a marketer who is vested in the water industry; in her breakthrough book, Communicating Water's Value: Talking Points, Tips & Strategies, she provides game‐changing insights about how water professionals can communicate water's value to its ultimate stakeholder ‐ the customers. Every water professional needs to read this book.