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Re‐examining A Utility's Brand Image
Author(s) -
Villegas Samantha
Publication year - 2007
Publication title -
journal ‐ american water works association
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.466
H-Index - 74
eISSN - 1551-8833
pISSN - 0003-150X
DOI - 10.1002/j.1551-8833.2007.tb08016.x
Subject(s) - brand image , image (mathematics) , brand management , advertising , value (mathematics) , business , process (computing) , marketing , computer science , computer vision , machine learning , operating system
This article discusses the importance of a utility's brand image in communicating the value of water to its customers. The article defines branding, and uses the experience of Loudoun County Sanitation Authority (LCSA) in northern Virginia as an example of re‐examining a utility's brand image. Issues involving LCSA's brand‐image are discussed, along with understanding the parts of a brand‐image, and the top 10 lessons LCSA learned from the process of re‐examining its brand‐image.