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Creating a Strategic Communication Plan That Gathers No Dust
Author(s) -
Tennyson Patricia A.,
Ray Kristina
Publication year - 2005
Publication title -
journal ‐ american water works association
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.466
H-Index - 74
eISSN - 1551-8833
pISSN - 0003-150X
DOI - 10.1002/j.1551-8833.2005.tb10802.x
Subject(s) - mistake , plan (archaeology) , agency (philosophy) , strategic planning , business , public relations , process management , political science , marketing , sociology , law , social science , archaeology , history
Many organizations struggle to maintain a cohesive communication program, despite the existence of a communication plan. The problem often lies in the plan itself. Planning exercises are exciting, ambitious undertakings involving the highest levels of an organization. Board members, general managers, other agency leaders, and consultants often contribute to the creation of a water utility's communication plan. With this kind of intellectual wattage, why aren't plans more useful? This article identifies seven planning pitfalls and shows utilities how to avoid the mistake of thinking they're serving the “general public.”