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Finding the Right Marketing Specialist
Author(s) -
Elliott John W.
Publication year - 2004
Publication title -
journal ‐ american water works association
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.466
H-Index - 74
eISSN - 1551-8833
pISSN - 0003-150X
DOI - 10.1002/j.1551-8833.2004.tb10657.x
Subject(s) - publicity , pace , marketing , business , business marketing , marketing research , marketing mix , return on marketing investment , geodesy , geography
This article discusses how most companies that sell industrial products and services are finding the pace of the economic recovery too slow and are looking into using the most powerful marketing tools available. Topics covered include: make sure the firm you select is experienced in the industrial market; look for a PR or marketing firm that speaks your language; and, find a marketing or publicity firm that shares your attitude and sensibilities. The article provides a list of tips for hiring a marketing firm.