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How We Look Does Matter
Author(s) -
Clark Patsy S.
Publication year - 2003
Publication title -
journal ‐ american water works association
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.466
H-Index - 74
eISSN - 1551-8833
pISSN - 0003-150X
DOI - 10.1002/j.1551-8833.2003.tb10508.x
Subject(s) - clothing , perception , water utility , business , marketing , environmental science , psychology , water supply , geography , environmental engineering , neuroscience , archaeology
This article discusses how image and public perception have a significant impact on the customer's confidence in their water utility. Personal appearance, clothing, condition of vehicles, hydrants, pumping stations, tanks, and well houses all play a big part in how customers view the organizations that provide them with drinking water.