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Message to CEOs: Focus on the Bottom Line
Publication year - 2002
Publication title -
journal ‐ american water works association
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.466
H-Index - 74
eISSN - 1551-8833
pISSN - 0003-150X
DOI - 10.1002/j.1551-8833.2002.tb10220.x
Subject(s) - thriving , wonder , business , focus (optics) , key (lock) , public relations , marketing , cash flow , computer science , finance , computer security , political science , sociology , psychology , physics , optics , social psychology , social science
In today's market, the successes water utilities achieve or the discontent they feel are driven by two key factors: cost and customers. Chief executive officers (CEOs) often wonder how they can increase cash flow, cut costs, and keep their customers happy. The way CEOs solve these dilemmas is synonymous with how they run their businesses. This article discusses how the easiest way to keep a business thriving is to address these three issues head‐on and to find solutions that will have an immediate positive impact plus long‐term benefits.